The WHY Behind The WATCH™
Make Smarter Decisions with Content and Audience Intelligence You Can’t Get Anywhere Else
Enhance marketing, licensing, programming and development with viewing intent, engagement and affinity data for content across platforms and devices
Rich Audience Data Helps You Evaluate Content
Gain a deep understanding of viewer sentiment and behaviors, as well as the competitive landscape. With CVM Insights, you get full visibility into the end-to-end cycle of consumption - from intent and discovery through viewership, engagement and loyalty - so you can make the most profitable choices for distributing or acquiring content.
Go Beyond Social Listening
Our audience is your audience, and they are sharing exactly what, how, when and why they are watching. CVM Insights goes beyond social listening data, capturing more than 40 million reactions across hundreds of thousands of unique film and TV titles each month to deliver sentiment, competitive, predictive and custom insights that drive critical content decisions.
Our Content Value Management Platform is Trusted By
The World’s Largest Panel of Film & TV Enthusiasts
First-party viewer engagement and audience demand data is collected by our Webby award-winning TV Time consumer app. More than 24 million early content adopters from around the world use TV Time to keep track of the shows and movies they’re watching, discover what to watch next, react to what they’ve watched and interact with other fans. These non-incentivized users are actively engaged, providing a truly holistic look at audience sentiment and behaviors.
Unmatched Global Competitive Streaming Data
Maximize the value, placement and pricing of your content with the most comprehensive dataset of the world’s current TV and movie catalog streaming across all global platforms. Through our partnership with BB, we put streaming data across 3,900 OTT services, in more than 130 countries, for over 4 million TV episodes and movies right at your fingertips.
Supercharge Your Content Decision Making
Power your strategy for today’s high-volume, high-velocity content world. Let Whip give you the insights you need to make real content decisions, in real time.