In a survey fielded to U.S. users of TV Time (November 9-10, 2022) about made-for-TV holiday movies, 3,214 qualified respondents (viewers of such films) revealed their attitudes and behaviors toward this seasonal fare. With both linear network and streaming platforms having a strong presence in the consumer mind when it […]

A new Whip Media paper examines how anticipation data, specifically pre-launch follower counts from consumers following TV titles that interest them in the TV Time app, is an indicator of performance for television programs. Taking a look at the soon-to-premiere Wednesday, the Netflix series is on track to have one of […]

Ahead of its Season 2 debut, Whip Media pulled insights on Season 1 of “Abbott Elementary.” The series was pacing ahead of other broadcast sitcoms coming out of their first season. Whip Media took a look at the anticipation, engagement and key metrics for the Emmy Award winning series. Click […]

A medida que el verano llega a su fin, la expectativa por la televisión de otoño crece a medida que el panorama del contenido se vuelve más competitivo y verdaderamente multiplataforma. Comprender la intención de visualización de la audiencia es crucial para desarrollar estrategias de marketing, reconocer audiencias pioneras y cómo podría afectar el competitivo panorama de la transmisión. Descargue el informe para una mirada interna […]

As summer comes to an end, anticipation for fall TV grows as the content landscape becomes more competitive, and truly cross-platform. Understanding audience viewing intent is crucial to developing marketing strategies, recognizing early-adopter audiences, and how it could impact the competitive streaming landscape. Download the report for an inside look on […]

It’s that time of year again, the sun is out longer, summer movies are about to hit the big screen and Whip Media’s annual Summer Movie survey results … are in! 75% of moviegoers are wanting to “go” to the movies. So which film is driving audiences to theater seats? […]

Shadow and Bone is head-to-head with The Falcon and the Winter Soldier finale in key markets during its debut weekend. Download the report below to get the full low down on its domination!

Whip Media looked at early performance data for Netflix’s Sky Rojo during its release weekend (March 19-21, 2021). Download the report below to get greater insights into the success of Sky Rojo during its premiere weekend, dominating viewership not only in Spain, but in key EMEA markets where it went […]

Whip Media looked at early performance data for Zack Snyder’s Justice League during its release weekend on HBO Max (March 18-21, 2021). Download the report below to get greater insights into its performance over its premiere weekend in both the US and key EMEA markets.

Whip Media looked at early performance data for The Falcon and the Winter Soldier during its release weekend (March 19-21, 2021). Download our Early Performance Insights data report to learn more about the awareness and anticipation surrounding the series in comparison to WandaVision and The Mandalorian, against other SVOD originals in the US […]