Join Whip Media’s Alex von Krogh, VP Global Insights, for the Digital vs. Linear panel (Monday, May 23, 2022 10:40am – 11:20am). Audiences are shifting their media consumption, but there is no doubt that both linear and digital media are important. We’ll address topics such as the future of cable, capitalizing on digital offerings without losing linear revenue, and how the media industry is evolving through innovative partnerships and acquisitions.

Attending MFM 2022? Be sure to catch Debbie Neveu, VP Global Enterprise Client Success, and Vince Muscarella’s, VP Sales, panel discussion; From Intent to Event – Viewership and Finance in the Streaming Era.

Content viewing is more fractured than ever before as content owners, platforms, producers and agencies have limited visibility into OTT performance. Ratings no longer tell the complete story of TV viewership, and box office no longer tells the complete story of a feature film’s success and gaming IP has become a new battlefront in the original content arms race. This poses challenges to financial forecasting for anyone involved in multi-platform content evaluation. More importantly, fragmentation causes greater data complexity, requiring increased resources to manage content, recognize revenue and perform global analysis. During this session, industry leaders will present a more holistic view of demand and engagement. They’ll also share real-world case studies that will demonstrate how understanding multi-platform trends is necessary to predict performance and monitor the competitive landscape to deliver even more business value for platforms and distributors. Additionally, they will show how collaborating upstream and integrating systems downstream enhances financial controls and streamlines content financial practices.