In an increasingly crowded market, more competition for user attention and retention combined with viewer fragmentation, makes it extremely difficult to find and exploit the right content for the right audience.  Imagine being able to take the guesswork out of predicting the success of a title or identifying similar content to what your audiences are already viewing and want to watch.

Making smarter content decisions, and knowing how to price or what to pay, can no longer rely on traditional viewership metrics or blockbuster original content.  You need data that is based on real-time audience tastes and preference and integrated with your actual performance and licensing information.

Attend this webinar to hear how you can leverage predictive measures to help drive decisions to better match content with audiences, ultimately leading to increased engagement and revenue.

Recognizing the power of bringing their own content directly to consumers, media companies are creating their own distribution platforms. We know that consumers are cutting the cord at an ever-increasing rate, but what remains unclear is how they feel about the wealth of OTT choices that will soon be available. In this session, we will look at key markets and case studies to better understand:

• Consumer sentiment and intent toward the crowded streaming market
• Opinions on volume of choices, type of content and payment models
• How data can help you understand what content is likely to succeed and the importance of evaluating platform fit

ABOUT THE EVENT

This is an invitation-only event for companies engaged in the distribution of entertainment content to the consumer through TVOD, SVOD, and AVOD.  Leaders of OTT channels and networks, digital retailers, MVPDs, platforms, content providers, and service and technology providers will gather for both a buyer-seller market and for an exchange of knowledge and thought leadership.

Activities will include two days of conference programming and workshops/breakouts, exhibitor booths and tabletops, one-on-one pre-scheduled business meetings, networking breakfasts and lunches, and the annual Industry Cocktail Party on Tuesday night.

Last year we hosted over 400 attendees, and we anticipate this year to be even bigger!

300 plus inspirational speakers including game changing keynotes addressed more than 1,100 delegates at the IBC Conference this year.