The pandemic has accelerated the distribution of content and has increased global viewing, creating a high demand for both original and library content. With the increase of content, rights, platforms and pricing, the process of buying and selling content has become difficult and the need to identify the right licensing opportunities is critical. See how a Demand Score can help organizations stay ahead of the competition by predicting how a TV or movie title will perform among a target audience on a specific platform or within a specific country or region, enabling buyers and sellers to make real-time content licensing decisions that drive audience viewership and engagement, maximize revenue, and make the global film and TV content licensing process faster and more efficient. Join our conversation with our Insights Expert, Eric Steinberg, as he discusses the details of a Demand Score and how predictive analytics and consumer sentiment and engagement data are paired together to take the guesswork out of content licensing.

The New Normal: A Post Covid Content Ecosystem Today, Tomorrow, Forever
Covid-19 has been and continues to be, one of the greatest global disruptions of our lifetime. Within the media and entertainment industry, the changes that have come from TV and movie viewing over the past year are positioned to remain that way for years to come. Billion-dollar blockbusters were challenged by a shrinking theatrical window and an increasingly competitive streaming environment. Now, SVODs have normalized direct-to-consumer releases, and with the acceleration of AVOD, consumers are finding alternative ways to consume content. The ever-changing content climate only continues to transform itself as media companies struggle to optimize releases for fixed schedules, primetime TV slots or popular holiday milestones. In order to tackle this new world of what to watch, you must be able to identify the demand for content, understand consumer data and leverage audience engagement metrics to predict title success. Born from the pandemic were new strategic workflows along with a new way of conducting business, which have altered the way the industry operates. Join our panel to hear from industry experts on adapting to today’s new normal and how to prepare for the future with an advantageous content strategy plan; turning the Covid chaos into a change for the better.

Richard Brookbanks, Vice President Financial Controller, The Walt Disney Company
Will Gurman, Vice President, Global Content Partnerships, PlutoTV
Carol Hanley, Co-President, Whip Media

The pandemic has caused many shifts in the media and entertainment industry, especially among theatrical releases and how platforms have pivoted to accommodate higher demand. As movie theaters closed in 2020 and release dates kept on being bumped or moved to streaming services, the industry has completely overhauled its distribution strategy and VOD programming. With consumers starting to return to theaters, summer movies are either slated to hit the big screen or are being pushed from their original release dates. Join the conversation, led by insights expert Jeni Benhain, as we dive into our data from over 16 million global users of Whip Media’s TV Time app, the world’s largest television and movie tracking platform. In this session, uncover critical predictive indicators including performance, audience engagement and platform success to get a data-driven understanding of the upcoming summer movie slate during these turbulent times, and which titles will be blockbusters or busts.