NATPE Virtual: Streaming Wars Reset
The Impact of Bundles, Brands and Business Models on Consumer Purchase Intent
Starts: October 29, 2020 9:00 am PST / Ends: October 29, 2020 10:00 am PST
With all the buzz around the content in today’s streaming wars, little attention has been paid to distinguishing motivations and engagement by platform. What role does Original, library and repurposed linear programming play throughout the user engagement lifecycle? And as bundled offerings become more of the norm, (ie. AppleTV+/CBS All Access/Showtime), will this strategy truly expand audiences or merely cannibalize an already crowded field?
This webinar will provide a deep dive into the role and impact of bundles, brands and business models to attract and retain subscribers. We will present the results of 1st party research to understand audience overlap across competitive streaming services and how engagement insights differ by platform. With the growing popularity of bundles, we’ll discuss the potential additive affect and whether that impact is driven by the strength of the brand, the availability of specific types of content, or the willingness to transact and engage with yet another streaming service.
OTT.X Wednesday Webinars: Where in the World Data
Starts: November 4, 2020 10:00 am PST / Ends: November 4, 2020 11:00 am PST
Where in the World Data: Predict Your Competitors Next Move As They Create New Streaming Content Libraries in New Territories
A new streaming service announces that they will be entering your market. It may be a small niche player or a global, recognized brand. Instantly, the landscape changes and you need to take steps to ensure your service is competitive, and your audience base is secure. How can you assess how your service stacks up against the competition? And know what your competition is doing in one market may not be the same across all territories.
In this webinar, we’ll discuss why smarter licensing, merchandising and marketing strategies should be informed by strategic insights and analysis of your competitors’ current libraries. You’ll learn how to analyze competitors by region in order to reveal what the likely content line-up will look like in a new territory. And, how to optimize content commercialization by knowing what’s streaming across all global platforms to give you a competitive edge to enhance content value and drive engagement on your platform.