The horror genre is more popular than ever. Horror content hit a record 18% market share this year and every major streaming service seems to be providing a hub to engage viewers around this film and TV content leading into Halloween.
Data from our partner, BB*, a market research and consultancy company specialized in the media and entertainment industry, highlights which U.S. platforms offer the largest horror libraries. This is significant as this genre is a key way for smaller platforms to differentiate themselves and attract viewers.
So which platforms are winning viewers over with the most horror content and how does it play into the streaming wars? Here are a few key points you should know:
- Amazon Prime Video leads the “Big 5” SVOD services when it comes to horror movie titles followed by Hulu, Netflix, HBO Max and Disney+.
- Shudder, the streaming service dedicated to horror, has more titles than Hulu.
- Paramount Plus and Peacock both have more horror movie titles than Netflix, HBO Max, and Disney+. Peacock’s recent “Halloween Kills” was a huge horror hit for the service.
- Netflix and Hulu have the most horror TV series among “Big 5” SVOD services.
- Major ad-supported services rank high when it comes to horror movie titles including Tubi, Vudu, The Roku Channel, and PlutoTV.
And with Halloween right around the corner, what horror movies are viewers watching? We compiled a list of Top 25 Most Viewed Horror Movies in the U.S. in October according to Whip Media. Check out the full list below, which includes five “Halloween” movies and three “Scream” movies, too.
Top 25 Most Viewed Horror Movies in the U.S. in October
- “Halloween Kills”
- “There’s Someone Inside Your House”
- “Halloween” (1978)
- “Muppets Haunted Mansion”
- “Escape Room: Tournament of Champions”
- “A Quiet Place Part II”
- “Halloween” (2018)
- “Candyman” (2021)
- “Fear Street: 1994”
- “No One Gets Out Alive”
- “Scream 2”
- “Fear Street: 1978”
- “Fear Street: 1666”
- “Til Death”
- “Friday the 13th”
- “A Quiet Place”
- “Halloween II”
- “Halloween” (2007)
- “Spiral: From the Book of Saw”
- “Scream 3”
- “I Know What You Did Last Summer”
*BB Streaming Availability Data analyzes VOD trends across more than 600,000 pieces of content on 1,800 streaming platforms globally.