Sherry Brennan Joins Whip Media as EVP and General Manager of its Content Licensing Platform

Media Veteran and Former Fox Executive Will Lead Whip Media’s Transformative Data-Driven Licensing Platform

LOS ANGELES, January 12, 2021Whip Media, the leading enterprise software platform provider to the world’s largest entertainment organizations, announced today the appointment of Sherry Brennan as Executive Vice President and General Manager of its licensing technology division. In this role, Brennan will lead the company’s development and go-to-market strategy of new offerings to improve how media companies license digital content globally. She reports to Rob Gardos, President of Whip Media.

Brennan brings more than 30 years of experience in the PayTV business to Whip Media, including nearly 15 years with Fox Networks where she focused on the distribution of Fox’s content in new and emerging platforms including Hulu, content protection, strategic research and optimizing Fox’s content strategy for the digital age. 

“Whip Media is transforming TV and movie licensing by leveraging its first-party consumer sentiment data and sophisticated AI technology to optimize content monetization,” said Rob Gardos, President of Whip Media. “Sherry’s vast experience in global content distribution and licensing will be invaluable as we deliver new products to the market to support that vision. I’m thrilled to welcome her to the team.”

“After spending nearly 15 years at Fox negotiating hundreds of content licensing deals, I believe Whip Media is uniquely positioned to transform and future-proof global content licensing as business models continue to evolve,” said Brennan.

Prior to joining Fox, Brennan spent seven years at Cablevision focused on then-emerging VOD and digital TV, including content licensing, marketing and UI/UX. She began her career at Falcon Cable TV and the Federal Reserve Bank of San Francisco. Sherry speaks frequently at conferences on the evolving video industry and serves as an Advisor to several media startups. She is co-founder of a social platform for women over 40 (The Woolfer), as well as a Board Member for the Food Resource Action Committee (FRAC), a DC-based lobbying organization. She is based in Los Angeles. 

Brennan joins Whip Media’s rapidly growing business driven by its core content value management and data platform. The company manages billions of financial transactions from more than 1,000 operators and OTT platforms around the world. Whip Media Group services the biggest media and entertainment companies including Disney, Warner Bros., Hulu, NBCU, Paramount, Sony, Lionsgate, BBC, HBO, AT&T, T-Mobile, Liberty Global, Discovery, and Pluto TV.

About Whip Media 

Whip Media is transforming the global content licensing ecosystem with a market leading enterprise software platform that centrally connects data, processes and teams throughout the digital distribution journey. Powered by proprietary data and predictive insights, we enable the world’s top entertainment organizations to efficiently distribute, control and monetize their TV and movie content to drive revenue and direct-to-consumer growth. Whip Media has offices in Los Angeles, New York City, London, Amsterdam, and Paris. For more information, visit