[Survey] Made-for-TV Holiday Movies

November 21, 2022 0 Comment

In a survey fielded to U.S. users of TV Time (November 9-10, 2022) about made-for-TV holiday movies, 3,214 qualified respondents (viewers of such films) revealed their attitudes and behaviors toward this seasonal fare. With both linear network and streaming platforms having a strong presence in the consumer mind when it […]

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Pre-Launch Insights on Netflix’s ‘Wednesday’

November 18, 2022 0 Comment

A new Whip Media paper examines how anticipation data, specifically pre-launch follower counts from consumers following TV titles that interest them in the TV Time app, is an indicator of performance for television programs. Taking a look at the soon-to-premiere Wednesday, the Netflix series is on track to have one of […]

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“Abbott Elementary” – Season 1 Performance Insights

September 13, 2022 0 Comment

Ahead of its Season 2 debut, Whip Media pulled insights on Season 1 of “Abbott Elementary.” The series was pacing ahead of other broadcast sitcoms coming out of their first season. Whip Media took a look at the anticipation, engagement and key metrics for the Emmy Award winning series. Click […]

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2022 Fall TV Lineup: Early Insights and Demand Across Platforms – Spotlight on “Lord of the Rings: The Rings of Power”

September 7, 2022 0 Comment

As summer comes to an end, anticipation for fall TV grows as the content landscape becomes more competitive, and truly cross-platform. Understanding audience viewing intent is crucial to developing marketing strategies, recognizing early-adopter audiences, and how it could impact the competitive streaming landscape. Download the report for an inside look […]

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2022 Fall TV Lineup: Early Insights and Demand Across Platforms – Spotlight on “House of the Dragon”

August 31, 2022 0 Comment

As summer comes to an end, anticipation for fall TV grows as the content landscape becomes more competitive, and truly cross-platform. Understanding audience viewing intent is crucial to developing marketing strategies, recognizing early-adopter audiences, and how it could impact the competitive streaming landscape. Download the report for an inside look on […]

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Summer Movie Survey 2022

May 10, 2022 0 Comment

It’s that time of year again, the sun is out longer, summer movies are about to hit the big screen and Whip Media’s annual Summer Movie survey results … are in! 75% of moviegoers are wanting to “go” to the movies. So which film is driving audiences to theater seats? […]

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‘Shadow and Bone’ Early Performance Insights

April 29, 2021 0 Comment

Shadow and Bone is head-to-head with The Falcon and the Winter Soldier finale in key markets during its debut weekend. Download the report below to get the full low down on its domination!

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‘Sky Rojo’ Early Performance Insights

March 29, 2021 0 Comment

Whip Media looked at early performance data for Netflix’s Sky Rojo during its release weekend (March 19-21, 2021). Download the report below to get greater insights into the success of Sky Rojo during its premiere weekend, dominating viewership not only in Spain, but in key EMEA markets where it went […]

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‘Zack Snyder’s Justice League’ Early Performance Insights

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Whip Media looked at early performance data for Zack Snyder’s Justice League during its release weekend on HBO Max (March 18-21, 2021). Download the report below to get greater insights into its performance over its premiere weekend in both the US and key EMEA markets.

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‘The Falcon and the Winter Soldier’ Early Performance Insights

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Whip Media looked at early performance data for The Falcon and the Winter Soldier during its release weekend (March 19-21, 2021). Download our Early Performance Insights data report to learn more about the awareness and anticipation surrounding the series in comparison to WandaVision and The Mandalorian, against other SVOD originals in the US […]

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