Even before COVID, the way people watched movies was converging across theaters and streaming platforms. In today’s fragmented viewing landscape, consumers are watching more content on more devices, making it difficult to get a comprehensive understanding of audience engagement. COVID-era viewing behavior is likely to continue and become more entrenched in a post-COVID world. And with the emerging PVOD distribution channel, Studios need the best data available to guide decisions around windowing, marketing, and distribution strategies. PVOD is here to stay and should be viewed as complementary to the theatrical experience.
As more releases shift to PVOD, Whip Media will be monitoring movie engagement and viewing data across all platforms and regions with our real-time movie analytics solution, CVM Insights movie data. Download the report to see how this industry-first offering helps Studios and Streaming Platforms better understand market demand for a movie title and make more strategic marketing, distribution and merchandising decisions.