MESA Smart Content Summit- Whip Media & Giant Pictures: Connecting Content Licensing with a Data-Driven Approach for Global Growth

Watch Jaime Otero, VP of Business Development and Content Strategy, interview Nick Savva, General Manager of Giant Pictures, in a Customer Case Study. Giant Pictures is a global leader in digital distribution across 50+ VOD and streaming platforms. As they continue to grow and expand their international presence to reach more countries and platforms, they are increasing the number of titles on their slate each month. With this growth comes a need for detailed information on title performance and market demand. This is a crucial piece to evaluating potential interest from streaming platforms and creates compelling programming strategies that showcase a strong, curated package of films for buyers. Together, Giant Pictures and Whip Media are using a data-driven approach to explore this new world of smarter content licensing.