Pre-Launch Insights on Netflix’s ‘Wednesday’

A new Whip Media paper examines how anticipation data, specifically pre-launch follower counts from consumers following TV titles that interest them in the TV Time app, is an indicator of performance for television programs. Taking a look at the soon-to-premiere Wednesday, the Netflix series is on track to have one of the strongest series launches of the last few years and will likely become their big hit of the fourth quarter. Read the full report below.