Stay connected to all your consumer and data needs in one place
Can HBO Max Maximize the Value of Its Content?
With HBO Max being one of the last major entrants in the streaming wars this year, Whip Media Group set out to understand market perceptions of HBO Max and whether the “Friends” franchise and WarnerMedia’s vast content library will serve to attract and expand new audiences.
Making Smarter Content Decisions During Times of Massive Social Shifts
COVID-19 has driven TV viewership to all-time highs and halted production. To fill programming gaps and meet unprecedented content demand, turning to library catalogues and long-tail content has never been more critical. Adapting to this rapidly changing environment requires the ability to quickly understand why consumers are engaging in content, and then interpret and adjust to those patterns.
Digital Entertainment Distribution: Challenges and Opportunities Created by the Covid-19 Pandemic
Whip Media’s Chief Strategy and Revenue Officer Carol Hanley joins industry leaders to deliver a multifaceted discussion about digital entertainment distribution. Key topics covered include market conditions and financial analysis, consumer behavior trends, hardware demand and the role of data in engaging viewers on a human level.
Social Distancing and Streaming
The Must-Read TV TIME Reports
At the onset of the social isolation request, we set out to take an early pulse on peoples’ emotional state-of-mind and how this would impact their TV viewing habits. We surveyed viewers in both the US and the UK.
The majority of respondents are planning to socially distance/isolate themselves and the vast majority are intending to increase their TV consumption during this period.