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Latest Report

Can HBO Max Maximize the Value of Its Content?

With HBO Max being one of the last major entrants in the streaming wars this year, Whip Media Group set out to understand market perceptions of HBO Max and whether the “Friends” franchise and WarnerMedia’s vast content library will serve to attract and expand new audiences.


Entertainment intelligence with weekly data, insights and trends.

OnDemand Webinars

WhipFLASH Webinar
Making Smarter Content Decisions During Times of Massive Social Shifts

COVID-19 has driven TV viewership to all-time highs and halted production. To fill programming gaps and meet unprecedented content demand, turning to library catalogues and long-tail content has never been more critical. Adapting to this rapidly changing environment requires the ability to quickly understand why consumers are engaging in content, and then interpret and adjust to those patterns.


DEG expo
Digital Entertainment Distribution: Challenges and Opportunities Created by the Covid-19 Pandemic

Whip Media’s Chief Strategy and Revenue Officer Carol Hanley joins industry leaders to deliver a multifaceted discussion about digital entertainment distribution. Key topics covered include market conditions and financial analysis, consumer behavior trends, hardware demand and the role of data in engaging viewers on a human level.


White Papers

NBCU Banking on the Bird
Will Peacock’s Streaming Service Fly?

With several streaming services launching in the last few months, Whip Media Group set out to understand market perceptions of Peacock and potential motivations and willingness to subscribe.


Quibi Launch

The Quest of Quibi
Is Paid Short-Form Streaming Ready For Prime Time?

With mobile video consumption exploding, Whip Media Group set out to explore if the market is ready for a new paid streaming service that can capitalize on the popularity of short-form video content.


Social Distancing and Streaming
The Must-Read TV TIME Reports

At the onset of the social isolation request, we set out to take an early pulse on peoples’ emotional state-of-mind and how this would impact their TV viewing habits. We surveyed viewers in both the US and the UK.

The majority of respondents are planning to socially distance/isolate themselves  and the vast majority are intending to increase their TV consumption during this period.



Case Studies