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Sentiment Insights Series
Social Distancing and Streaming
The Must-Read TV TIME Report
From the period of March 13 to March 15, at the onset of the social isolation request, we set out to take an early pulse on peoples’ emotional state-of-mind and how this would impact their TV viewing habits.
71% of respondents are planning to socially distance/isolate themselves to some degree and the vast majority (84%) are intending to increase their TV consumption during this period.