Competitive Data for Today’s Competitive World:
Insights to Transform Your Licensing and Merchandising Strategies
With the explosion of streaming services and unprecedented demand for catalog content, knowing what to price, promote, license and distribute is likely influenced by what the competition is doing. The answers might be buried in a pile of spreadsheets or available throughout your dispersed systems. But do you have the competitive data at our fingertips that is centralized, current and complete to ensure that you’re maximizing the value of your content acquisition dollars and avails deals? Or optimizing your promotions and storefront merchandising?
Whether a buyer or seller of content, this webinar will present how to integrate competitive data sets and insights into the critical decision making process to get the answers you need to drive results. We’ll discuss unique, universal tools that are available to know what’s streaming, where, on any platform, around the world. Armed with this information, you’ll learn how you can improve your licensing, merchandise and compliance strategies to strengthen your competitive position in the global content marketplace, know what titles on what platform and in what territory will attract and retain customers, and how to better value and position your content.